Media monitoring is certainly the most efficient way for implementing social responsibility of the media. Novi Sad School of Journalism has a long experience in monitoring all types of media, both in Serbian as well as in minority languages. By using a qualitative – quantitave analysis, NSSJ has distinguished itself as the only organisation in the region which has a clear scientific research approach to media.

Monitoring implemented by NSSJ is completely different from regular press clipping that is done by many agencies, and that is focused only on gathering and classification of media contents, by topics and persons. The NSSJ monitoring is a process far more complicated than that: here we do in-depth analysis and critical deconstruction of media outputs.

For years, NSSJ has invested a lot in education of their monitoring team. Today, this team consists out of 4 PhDs, two MAs and a dozen of journalists. Our monitors have been trained partially thanks to projects supported by the Council of Europe though the Confidence measure building programme (from 1997 till 1999). One of those projects, Media awareness, was related to training associates of the NSSJ in the field of media monitoring.

Exactly this qualified team of monitors enabled the Novi Sad School of Journalism to implement many projects of this kind, based on scientific methods and techniques of external evaluation (quantitative and qualitative analysis of media content). These projects were aimed at the improvement of professional standards in media. This is certainly the best way to see the extent to which media provide accurate, reliable, comprehensive and balanced picture of relevant events, but also how transparent public institutions are.

The methodologically developed research procedure involves a package that contains a variety of methods and techniques of external evaluation of media and media outputs:

-Monitoring (quantitative and qualitative content analysis)

-Focus group (in-depth group discussion of media content)

-Public presentation of results

-Publication of results with expert reports and guidelines for better practice.

Until today, we have followed the work of many media in this way. Most of these monitoring results have been published in print or in electronic publications, presented in scientific and professional conferences, public meetings and forums. It is important to emphasise, the results were the basis for development of curriculum for education of journalists and other professional staff involved in projects.

 Electronic publications can be found here:

Achievement of public interest in public media service broadcasters in Serbia

The research results presented in the publication “Achievement of public interest in public media service broadcasters in Serbia” are generated within projects Media independence in 2015. Which was supported my OESCE Mission to Serbia (project realized since May to September 2015.) and Media monitoring of public service broadcasters 2015/2016 which was supported by Open society foundation, Serbia. As part of this research has been reviewed and / or analyzed a total of 2,000 hours of programming schemes and all kinds of programs (informational, educational, cultural, entertainment, documentary, children's, sports, music) in Serbian and Hungarian language on the Radio-Television of Vojvodina and Radio-television of Serbia.
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Flash report 6: Flash report 6: Women in the programs of public services

Although both public services are, compared to many commercial media, more tolerant in relation to gender, it still could be argued on the basis of this monitoring, that the broadcasters dominantly have a male view of the world in which we live, no matter the fact that in public services works more female than male journalists, and that there are no open misogyny and hate speech against women. The report "Women in the programs of public services" provides an analysis of TV and radio shows dedicated to culture on the Radio-Television Serbia and Radio-Television of Vojvodina in the period from 18 January to 30 June 2016.
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Flash report 5: Changes on the Radio-Television of Vojvodina


Starting from May 2016, a series of changes – on the administrative, editorial, journalistic, programming, political-ideological and financial level – affected the Radio-Television of Vojvodina. Some of these measures have had a negative impact on programming diversity and overall quality of the program, particularly in the field of news programs: the genre diversity is reduced, the share of pseudo-events is increased, as well as the representation of the executive authority. Extensive monitoring of public service, which NSSJ implemented during the first six months of 2016, which included all segments of the program, has enabled the comparative analysis of the quality of RTV programs in the period before and after the editorial changes. The results of this research are presented in the report "Changes on the Radio-Television of Vojvodina".
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Flash report 4: Culture in the public services

The six-month long monitoring of Radio Television of Serbia and Radio-Television of Vojvodina shows that contents in the field of culture are rich in themes and genre diversity. Different shows, observed in total, cover all topics, present events and phenomena, illuminating the individual activities of artists, cultural workers, a question and issues in the work of cultural institutions and overall cultural policy. In this comprehensive editorial policy every radio and television show keeps its uniqueness and remains recognizable in the program schedule. The report "Culture in the public services" provides an analysis of TV and radio shows dedicated to culture on the Radio-Television Serbia and Radio-Television of Vojvodina in the period from 18 January to 30 June 2016.

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Flash report 3: Public services, children and youth

In the field of children's programs, Radio-Television of Serbia and Radio-Television of Vojvodina meet the basic criteria stipulated by the Act on public services: content is mainly represented in an adequate manner, consistent with the age of the children, and - with rare exceptions - it promotes a positive value system, with a focus on learning, solidarity and healthy life. On the other hand, public services are heavily reliant on replay program, which is justified when it comes to the promotion of universal values, but at the same time it is (more or less) outdated, because it cannot respond to all the challenges of the children of the 21st century. The report "Public services, children and youth" presents an analysis of TV and radio shows for children on Radio-Television Serbia and Radio-Television of Vojvodina in the period from 18 January to 30 June 2016.


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Flash report 2: The campaign outside the campaign


Placement of various pseudo events, like laying of cornerstones, red tape cuttings and the announcement of the investments, helped the ruling party to receive free positive publicity in the media during the election campaign. The privileged position of the ruling party was accompanied by insufficient engagement of journalists, lack of critical attitude and lack of distance from promotional events. This campaign was based on positive attitudes, on the fight outside the formal flow of the campaign and on self-promotion, with insufficient confrontation of opinions and the exchange of arguments, which is also reflected in the rhetoric of subjects. The report "The campaign outside the campaign” presents an analysis of primetime news programs on Radio-Television Serbia and Radio-Television of Vojvodina in the period from 1 March to 21 April 2016.


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Flash report 1: The campaign before the campaign

Parliamentary elections in 2016 were marked by a campaign that began even before the elections were officially announced. Uncertainties about the date, scope – and, in the end – the cause of holding the elections, were not obstacles for parties to announce coalitions, to launch promises and slogans, to attack their political opponents or to make ideological (re)positioning. This period of uncertanties, when nothing was known formally – but informally everything was known, was used by ruling parties for the acquisition of additional positive publicity, which was mainly based on the self-promoting performance of public functions entrusted to them. The report "The campaign before the campaign" provides an analysis of primetime news programs on Radio-Television Serbia and Radio-Television of Vojvodina in the period from 18 January to 1 March 2016.
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STATE-MEDIA FINANCIAL RELATIONS IN SERBIA
A TRANSITIONAL YEAR – WHO WILL BENEFIT FROM THE MEDIA REFORMS?


This report examines three financial mechanisms in Serbia through which the political parties in power may influence the media. We look into challenges for both the state and the media in implementation of these mechanisms. They include: project co-financing of media programmes that serve a public interest; state advertising in the media, and tax relief. All of this apparently leads to the jeopardizing of media freedoms and the undermining of media integrity in the country.
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MEDIA INTEGRITY MATTERS
Monitoring the implementation of new media legislation in Serbia - Media privatization


Novi Sad School of Journalism in the course of 2015, followed the process of ownership transformation of Serbian media, especially the media in the languages of national minorities.
Results are presented to the interested public in this publication. The publication contains four reports:
1. „Limitations of the freedom of expression in Vojvodina`s national communities“ (Miroslav Keveždi) provides a review of the general theoretical standpoint on the limits of freedom of expression which we find today to be applicable to freedom of expression within Vojvodina's national communities.
2. „Privatisation of minority language media in Serbia: Liberation or disappearance?“ (Jovanka Matić i Dubravka Valić Nedeljković) examines the challenges of the mandatory privatisation of media and other provisions of the new Law on Public Information and Media bring to the system of dissemination of information for national minorities in their native languages. It also offers recommendations that could provide viable solutions to financially sustainable, independent and quality minority media outlets.
3. „Privatization of minority media - Opportunity or threat? - Diachronic and synchronic perspective“ (Dubravka Valić Nedeljković) provides a critical analysis of the impact of previous privatization process (2002-2007), and public debate on the second privatization round.
4. „Privatization of multilingual media in Serbia in 2015: Failed expectations“ (Stefan Janjić) provides an overview of the privatizations outcomes and indicates potential areas of abuse in maintaining program continuity of the local media reporting on minority languages.

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Report on monitoring of programme schedules of Radio Television Vojvodina and Radio Television Serbia as the indicator of achieving the functions of public media services prescribed by law

30-day monitoring of programme schedules of Radio Television of Vojvodina and Radio Television Serbia indicates the level of programming diversity, as well as its compliance with the principles of public interest, which are determined by the Law on Public Media Services. The report contains an analysis of research results and recommendations for better practice.
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Privatisation of Minority Language Media in Serbia: Liberation or Disappearance?

Privatisation of Minority Language Media in Serbia: Liberation or Disappearance? examines the challenges the mandatory privatisation of media and other provisions of the new Law on Public Information and Media bring to the system of dissemination of information for national minorities in their native languages. It also offers recommendations that could provide viable solutions to financially sustainable, independent and quality minority media outlets.
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The Public Service Broadcasters are (not) in the Service of Citizens

The Public Service Broadcasters are (not) in the Service of Citizens report aims to analyse how the public interest is reflected in the news programs of PSBs in Serbia after adoption of the new Law on Public Service Broadcasting in August 2014. It is based on the critical discourse analysis of central newscasts in the Serbian and Hungarian languages, aired by the Public Service Broadcasting of Serbia and Public Service Broadcasting of Vojvodina (RTS and RTV).
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3Who media chose, and whad did parties offer II

Who media chose, and whad did parties offer II is a collection of reports on how the local, provincial, and national print and electronic, as well as new media in the majority and minority language informed public about the election campaign during the parliamentary election 2014. The purpose of this longitudinal study is deconstruction of editorial policies of mass media discourse and communication strategies of the parties with the polling body during election campaigns through traditional and new media in the socio-political contexts that are at the time of each of the analyzed media campaigns affected their behaviour.

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kultura kroz oko medijaCulture through the eye of the media

The main goal of monitoring is to assess the situation in reporting on cultural events at Radio Television of Vojvodina Vojvodina and other broadcasters, with an emphasis on intercultural, quantitative and qualitative analysis of media content and finding and promoting good practices.

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WHO MEDIA CHOSE... AND WHAT DID PARTIES OFFER?

Monitoring of media coverage, promotional TV spots and political party sites in the election campaign for local, regional and republic vote for president of Serbia in 2012 with instructions for better practice.

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ANALYSIS OF THE CONTRIBUTIONS OF CULTURE IN CENTRAL NEWS BROADCASTS ​​OF RADIO AND TV VOJVODINA

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PRESS SCANNER

The fourth edition of the publication in the media sphere of the Novi Sad School of Journalism issued on the basis of conducted monitoring cycle in 2008. year with analysis of research results and recommendations for a good media practice.

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CANDIDATES

Monitoring the presence of women candidates in the media during election campaigns for local and provincial elections in 2008. This information published results of the research, analysis of the visibility of women in political TV commercials, and interviews of prominent candidate after the election campaign.

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Public Service - MONITORING OF TRANSFORMATION RTV Novi Sad in Public Service

In the publication "Public-Service Monitoring of transformation of RTV Novi Sad in the Public Service", which is Sad School of Journalism has published in its edition of "The media sphere," are the results of qualitative and quantitative analysis of three cycles of the monitoring report of the Public Service of which were realized by September 2006. until January 2007. year. We assessed the informational, cultural, educational and editorial election program in six languages (Serbian, Hungarian, Slovak, Ruthenian, Romanian and Romany). The publication also includes reports and focus group attended by monitors who watched the program and recorded data.

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MEDIA everyday life - MONITORING OF PUBLIC SERVICE AND REGIONAL TELEVISION VOJVODINA

The publication presents the results of quantitative and qualitative content analysis of three cycles of monitoring (April, June and November) of the Public Service of Vojvodina, which were implemented during 2007. year. Monitoring were followed by informative, cultural, agricultural, religious and sports programs newsroom in six languages (Serbian, Hungarian, Slovak, Ruthenian, Romanian and Romany). In this way cover all three functions of public service: news, educational and fun. In addition, it's made and linguistic analysis of the languages of national minorities of the Public Service of Vojvodina, the first after a long period. With these results, in this publication are also reports of monitoring of public service and commercial television from Bosnia, Croatia, Montenegro and Serbia, conducted during April 2007. year.

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multikulturalnostMulticuturalism in programms of the Public boradcasting service of Vojvodina

Quantitative and qualitative analysis of the program in 6 languages (Serbian, Hungarian, Slovak, Romanian, Rutherian and Roma) on Radio televison of Vojvodina which was monitored 3 times (September 2006 - January 2007), focusing on the presence / absence of multicultural content on a public broadcaster.

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