„Media literacy offers not a new subject to teach, but rather a new way to teach and even more importantly, a new way to learn.“
(Jolls and Elizabeth)

From 2006. to 2015, Novi Sad School of Journalism was among the first to implement professional development seminar for teachers and professors called “Journalism Workshop – Media literacy”, accredited by the Institute for Advancement of Education and Upbringing, Republic of Serbia. The seminar has been attended by more than 300 teachers and professors of both elementary and high schools, who were trained to educate children about media literacy through the subject that they already teach in school (above all: native language, civic education, computer science, sociology, arts, etc).

In 2015, Novi Sad School of Journalism recognized the need for a broader application of media in education. The new program “Media and teaching – media literacy” encourages the introduction of interactive teaching methods, and the development of competencies for analysis and application of media for educational purposes.
This program, accredited by the Institute for Advancement of Education and Upbringing, has the task to educate teachers and professors for application of mass media content in the classroom and within extracurricular activities (school media), as well as advance their selective and critical thinking of media content and develop the art of communication within mass culture.